Shaftesbury Signs First-Look Deal, Lands New Web Series

TORONTO: Shaftesbury has secured the worldwide distribution rights for the digital reality show The Avenue, along with signing a first-look deal with the series executive producer Scott Fisher and his company Foreground.

Produced by Foreground through a partnership with Youth Culture, The Avenue is comprised of 18 15-minute episodes. The show, targeted toward a young female demographic, follows the online sensation Gregory Gorgeous (Celebrity Style Story) and his group of friends as they deal with their relationships, careers and the Toronto social scene. The second season of The Avenue is launching on November 27 on YouTube. New episodes will be uploaded each week.

“With The Avenue, Scott and Foreground have delivered an addictive guilty pleasure that has been tailor-made for online audiences,” said Shane Kinnear, the senior VP of sales and marketing for Shaftesbury. 
 
“We’re looking forward to bringing The Avenue to even more viewers in partnership with Shaftesbury,” added Fisher, the founder and CEO of Foreground. “Under our first-look deal, Foreground and Shaftesbury will create fresh, dynamic multiplatform content for a variety of audiences.”
 
“The Avenue offers us the opportunity to increase our reach with our core demo and add to our knowledge of what young people deal with day to day,” commented Kaaren Whitney-Vernon, the president of Youth Culture. “We are always excited to connect with our audience and to be able to offer clients new ways to interact with their key demographic.”