ole Enters OTT, Digital Deal with Cineflix

TORONTO: The rights management company ole is increasing its involvement in the OTT digital video market thanks to a new partnership with Cineflix Media.

ole is becoming Cineflix Media's financial partner in its emerging OTT distribution business. ole will also handle the administration and channel management of all Cineflix content on digital video platforms such as YouTube.

"This is a natural progression for ole's AV rights management platform, with a longstanding and forward-thinking business partner," said Robert Ott, the chairman and CEO of ole. "Cineflix is aligned with ole's goals of delivering premium content in the best and most direct means possible."