Distribution Deals Reached for Bell Media’s New Streaming Service

TORONTO: Bell Media has inked distribution deals for its upcoming on-demand video service, Project Latte, with TELUS, Bell Canada and Bell Aliant.

Through the deal, the Canadian streaming service will be available to TELUS Optik TV, Bell Fibe TV, Bell Aliant FibreOP TV and Bell Satellite TV subscribers at launch, both through set-top boxes as well as mobile devices, the web and smart TVs. The service is set to feature thousands of hours of TV content, including HBO’s entire off-air library. Additional details on the platform, including its final name, will be announced in the upcoming weeks.

“With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte,” said Kevin Crull, the president of Bell Media. “We look forward to announcing even more partners as we move closer to the launch of what is to become Canada’s premium streaming service.”

“Project Latte will offer TELUS Optik TV customers expanded, compelling content choices directly from their set-top box,” said David Fuller, TELUS’ president of consumer and small business solutions. “The service complements our existing TV and movie offerings by adding thousands of hours of premium on-demand content across multiple screens. We are very excited to be one of the first distributors of this strong new service. It will further expand the choices available to TELUS customers and allow them to relive some of their favorite TV shows, and also to discover and devour great new content.”

“With access to the most popular and powerful drama, comedy, documentary and other TV shows of the present and past, including the vast HBO library, Project Latte is an innovative and content-rich streaming service that will offer Bell TV customers amazing entertainment value,” said Wade Oosterman, the president of Bell Mobility and Residential Services and Bell’s chief brand officer.