Viddsee Hires Michele Schofield, Reshuffles Management Team

Michele Schofield has been tapped by storyteller platform Viddsee as senior VP of commercial.

Schofield will lead Viddsee’s commercial and partnerships teams to deliver revenue growth, along with defining and executing business strategies. Viddsee plans to develop more premium short films, series and content from Asian filmmakers through its multiplatform network.

Prior to joining Viddsee, Schofield was with One Animation for over four years, where she headed the content distribution for global content sales, worked across IP development, as well as strategy and content management across the company’s 20 YouTube channels, averaging 400 million views per month. Schofield also held head of content and marketing roles at A+E Networks Asia and Turner Entertainment Networks.

Schofield commented, “It’s a most exciting time to join Viddsee as the appetite for Asian drama is at an all-time high. I look forward to bringing impactful and engaging high-quality original stories to broadcast platforms and brands, tapping into the wealth of talent within the Viddsee creator community and driving continued growth at Viddsee.”

Viddsee will also be reshuffling its management team. Derek Tan will transition from chief commercial officer to chief business development officer, where he will oversee potential business segments, including acquisitions, prospective partners and customers.

Tan said, “I’m excited for this new shift in Viddsee, as this will help us to further grow our business on a larger scale while maintaining what we do best: creating authentic stories. We hope to capture more opportunities through this reshuffling and working with established brands and partners across different industries.”

Kenny Tan moves up as VP of studios, where he has been instrumental in building up Viddsee Studios for the last five years. In his new role, he will oversee the IP and production and the creator community team.