SBS’s Tony Iffland Joins ABC Commercial


SYDNEY: ABC Commercial has appointed Tony Iffland as general manager of ABC Content Sales, effective today.

In his new role, Iffland will contribute to ABC Commercial’s content sales business, leading the ABC Content Sales team in internationally distributing its slate of ABC-commissioned and independently acquired content across all genres, namely factual, children’s, drama, comedy, lifestyle and news and current affairs.

Prior to joining ABC Commercial, Iffland served as the director of television at SBS, where he handled a wide range of content and programming innovations. Before that, he was the general manager at BBC Worldwide Australia and chief executive of UKTV. He has experience in strategic business development and activity diversification.

Sharon Ramsay-Luck, ABC Commercial’s head of sales and business development, said, “It’s a thrill to have an industry professional of Tony’s caliber and experience—not to mention integrity and good humor—join us to lead our sales team. We have prioritized the expansion and repositioning of our business over the past few years and I’ve no doubt that Tony will contribute enormously to the continuation of that growth trajectory.”

Iffland added, “I’m greatly looking forward to making my mark on the ABC Content Sales business, which I’ve admired for some time. My track record representing quality brands and content is a great fit for this ambitious business. I can’t wait to strengthen existing relationships and develop new content opportunities for the benefit of both producers and broadcast platforms, new and traditional.”