New CEO at YOU On Demand


NEW YORK: Mingcheng Tao has become CEO of the Chinese VOD platform YOU On Demand.

Tao has also joined the company’s board of directors, alongside the addition of Pao-Yun (Polly) Wang. Most recently, Tao served as the CEO and director of BesTV Network Television Technology Development, which provides IPTV, OTT, mobile TV and internet video services in China. Tao previously served as the president of Shanghai Interactive Television and VP of Shanghai Television Broadcasting Group.

Bruno Wu, the chairman of YOU On Demand, commented, “Mingcheng Tao has a history of building businesses and expanding their opportunities through his thoughtful, creative and strategic leadership. He has demonstrated an ability to drive a collaborative culture of operational excellence, create operational efficiencies and develop new and competitive products, specifically in the video content space in China. He is a highly experienced executive with a track record of growing revenues, and therefore very well qualified to lead the company through the next stages of its growth strategy.”

Shane McMahon, founder and vice chairman, said: “After a thorough and deliberate selection process, the Board of Directors and I look to Mr. Tao with extreme confidence. We believe that Mr. Tao is best suited to lead YOD as it continues its evolution to expand its offerings and grow across our many platform suites. As a longtime industry executive, Mr. Tao has a deep understanding of our business and the regulatory and competitive landscape in which it resides. I am confident Mr. Tao will seamlessly take on the responsibilities of CEO, and the board and I look forward to his immediate contributions.”

“I am honored to have been asked to take this role and exciting challenge, and I am thrilled about the possibilities that lie ahead in our future,” said Tao. “Through this position, I am determined to further enhance YOD’s business foundation as well as return shareholder value to YOU On Demand’s patient stakeholders.”