MP & Silva Scores FIFA Media Rights for Vietnam

HANOI: MP & Silva has taken on the exclusive rights to distribute FIFA’s tournaments, including the World Cup in Brazil, in Vietnam between 2013 and 2014.

This is the first time that MP & Silva has held the rights for Vietnam. It will serve as the exclusive distributor for TV rights across cable, satellite and terrestrial platforms. The agreement is for all 64 live matches and ceremonies of the 2014 FIFA World Cup Brazil as well as daily 45-minute highlights. It also includes all FIFA tournaments, among them the FIFA Confederations Cup 2013 in Brazil, FIFA Beach Soccer World Cup 2013 in Tahiti, FIFA Under-17 World Cup 2013 in the UAE and more.

Andrea Radrizzani, MP & Silva’s group CEO, said: “We are very proud of our great relationship with FIFA, the world’s governing body of football. We look forward to working with our robust network of partners in Vietnam and continue distributing top premium content, headlined by the 2014 FIFA World Cup Brazil. Vietnam continues to be a key market for MP & Silva, and this partnership with FIFA underlines our leadership in sports content across the region, adding to our comprehensive lineup of top football leagues, tournaments and club content from around the world.”
                       
Niclas Ericson, the director of FIFA TV, added, “MP & Silva is an important player in the sports industry in Vietnam and is joining the FIFA efforts to further enhance football across its platforms in Vietnam. This inaugural deal with them underlines their commitment to football, and ensures that our events, including the 2014 FIFA World Cup Brazil, will be seen by the widest possible audience across Vietnam—an exciting football market that continues to grow.”