MIPTV Spotlight: Viacom18/IndiaCast Media Distribution


The content library of Viacom18/IndiaCast Media Distribution boasts more than 35,000 hours of programming from its channels that spread across genres such as general entertainment, music, youth and lifestyle, news and infotainment in multiple languages.

“After establishing our presence successfully in the East European markets, CIS and Asian countries, we have recently clinched our presence in Africa with one of the biggest distribution platforms,” says Anuj Gandhi, the group CEO of IndiaCast Media Distribution.

“’Indian-ness’ appeals magnificently across the globe and we seek to captivate audiences from all walks of life, in India and overseas, with our compelling storytelling. Our series are a perfect blend of emotion, drama and variety, which are synonymous with almost all cultures in the world. Our shows encapsulate a social message, relevant to most cultures across the world.

“We are now excited to establish strategic alliances and business opportunities in the growing market of Latin America. We have taken the first leap into this territory by appointing a renowned local representative for syndication of our content. We are also investing in dubbing our best-selling series in Spanish and have tied up with one of the top dubbing houses in Mexico. I am confident that our content will create a programming space which will be both unique and habitual in such markets.”

The company will be at MIPTV launching the series Beyond Boundaries (Bepannah), a love story about two strangers brought together by destiny. The central characters, Aditya and Zoya, discover that their recently deceased spouses were cheating on them and were together when they died, and romance blossoms between Aditya and Zoya.

Ongoing recent shows include To Die for Love (Ishq Mein Marjawan), about Aarohi, who has been married into a fake family with con artists playing the roles of her in-laws, and You Are My Love (Tu Aashiqui), centered on Pantki, who has been sold by her own mother to be a mistress to a wealthy man, whose nephew saves her.