MIPCOM Spotlight: Infocomm Media Development Authority


CANNES: Among the companies that will be with the Infocomm Media Development Authority (IMDA) at MIPCOM is One Animation, which is distributing the original animated series OddBods.

Singapore’s Media Development Authority recently underwent a restructuring to become the IMDA. “It is a timely move as the world’s infocomm and media sectors and markets are increasingly converged,” says Angeline Poh, IMDA’s assistant CEO of the content and innovation group.

Also heading to MIPCOM with the organization is Sparky Animation. Active TV’s Celebrity Car Wars is an example of a new format that Singapore is debuting at the market. It is a factual-entertainment format that tests the driving skills of Asia’s top celebrities.

“With Asia as a hotbed for television talent and content amid the digital transformation, we see Singapore playing a key role in co-creating content with the region’s best talent,” says Poh.