Mezzo Live HD Rolls Out in the Philippines

HONG KONG: Lagardère Active and Lightning International have inked a deal that sees the classical music, jazz and dance channel Mezzo Live HD launch on SKYCable and Destiny Cable in the Philippines.

This is the first deal for the channel in the Philippines. Starting today, Mezzo Live HD is available to subscribers 24/7, ensuring that the channel is now available in five key Asian markets. It features all HD content, and over 80 percent of that content is self-produced. The channel will boost its efforts to air more localized content this year, with new partnerships in the works in Australia, Japan, Korea, Singapore, Hong Kong and Taiwan.

Jean-René Aucouturier, the senior VP of business development at Lagardère Active TV, said: “We are thrilled to bring Mezzo Live HD to another major pay-TV provider in Asia. We are confident that the great value of our premium music content will contribute to drive growth for SKYCable’s HD packages and reinforce their position as a market leader in the Philippines.”

James Dumlao, the head of programming and packaging at SKYCable, added: “SKYCable is committed to providing the best-in-class TV experience to its subscribers, and we are delighted to be the first operator to launch Mezzo Live HD in the Philippines and proud to be adding another premium HD channel to our ever-growing lineup.”

James Ross, the CEO of Lightning International, the Asia-Pacific representative for Mezzo Live HD, added: “We have had a fantastic response to the rollout of Mezzo Live HD in the region from our partners and operators, and we welcome SkyCable as the latest, and the first to offer Mezzo Live HD in the Philippines!”