MediaCorp Establishes Digital Group

SINGAPORE: MediaCorp has set up a dedicated digital group to focus on online products and services, to be led by Shane Mitchell.

Mitchell will lead the group as chief digital office, reporting to CEO Shaun Seow. The digital group will be integrated as one of six in MediaCorp's organizational structure. This sector will focus on product integration, social and content market and increasing audiences both in breadth and depth.

Mitchell said, “The digital group will help drive the next generation of MediaCorp content and services, introducing new and compelling ways to tell stories, and connect consumers and marketers. We are very open to collaboration and we are looking at a range of strategic partnerships with key digital players. I am excited to be in the vanguard of making MediaCorp a truly digital company with an online-first strategy for all content.”