Indian Content Portal Bolsters Movie Lineup with Yash Raj Deal

SINGAPORE: Spuul, a site that offers Indian content on ad-supported, subscription and pay-per-view bases, has clinched a licensing deal with Bollywood studio Yash Raj Films that covers titles such as Dilwale Dulhania Le Jayenge and Dhoom.

The Yash Raj Films catalogue will be added to the Spuul lineup, which is accessible on computers and mobile devices. In addition to a slate of Bollywood movies, the site offers access to library TV series.

S. Mohan, co-founder of Spuul, commented, “It’s great to partner with Yash Raj Films, a studio that has produced some of Indian cinema’s finest and most memorable movies. From old classics like Kabhi Kabhie and Silsila to new-age smash-hits like Ek Tha Tiger and Ishaqzaade we are delighted to offer our users such a robust collection of movies and will continue to work with our partners to regularly expand our offering.”

Anand Gurnani, general manager of digital and new media at Yash Raj Films, added, "In line with the evolving digital landscape, we endeavor to have our content present on all legitimate digital touch-points globally. A digital distribution platform like Spuul provides us a window to connect with our viewers and also enable them to access our evergreen catalogue of films at their convenience."