GoQuest Media Ventures (GQMV) has invested in South Asia’s largest short-form video content platform, Digibooster, in a deal that will aid the company’s expansion.
The equity investment from GQMV will allow Digibooster access to GQMV’s network of clients, industry connections and employees. It will also expand the company’s leadership and business development to accelerate growth, and Digibooster plans to use the funds to build the team and technology needed to reach out to global clients.
The investment is part of GQMV’s strategy to embrace new ideas and technologies and to highlight the company’s ongoing commitment to becoming the largest marketplace for worldwide content.
Digibooster showcases all forms of video content—including films, animations and TV and web series—to media and entertainment professionals looking to buy or sell video content for websites, brands, Facebook pages and YouTube. The company aims to create conversations and opportunities for sales, branding and distribution of its content library.
Vivek Lath, founder and managing director at GQMV, commented: “I’m delighted that GoQuest Media can assist Digibooster in its growth and development and be a part of the evolving TV and media landscape. Collaborating with and investing in Digibooster gives GoQuest Media another opportunity to shape the market that we and our partners work in.”
Nandini Mansinghka, a founding investor of Digibooster, said: “We are excited about the next-level growth of Digibooster with GQMV as our strategic investor and partner. We see an amazing opportunity to build Digibooster into the platform of choice for anyone looking to buy or sell short-form content. We tremendously value the deep expertise and industry network GQMV brings to build Digibooster into one of the most sought-after media companies in the next 12 months.”
Santosh Kumar, CEO of Digibooster, added: “We are excited to welcome GQMV on board. It’s a vote of confidence for all of us at Digibooster that such a marquee name in the media industry has decided to put their might behind us in our vision of becoming a world-class, global short-form video content marketplace. We will use the funding to build the tech team.”