TVASIA
GMA Network has entered into a multiyear partnership with iQiyi International to make select content available on the OTT platform.
Subscribers to iQiyi in the Philippines can access the latest episodes of some of the newest Kapuso dramas within 24 hours express from their original TV airing on the iQiyi app or iQ.com. Among the initial titles to made available through the partnership are First Yaya, Legal Wives, Nagbabagang Luha and Love You Stranger.
GMA Network Chairman and CEO Felipe L. Gozon said: “We are honored and grateful for iQiyi’s trust in partnering with GMA Network as the Kapuso programs jumpstart the exciting lineup of Filipino content for this platform. As we continue to adapt to the shifting interests of our viewers and their viewing habits, we relentlessly produce world-class entertainment programs that can be consumed in various platforms and iQiyi International’s massive user base will likewise complement our digital efforts.”
GMA President and COO Gilberto R. Duavit, Jr. added: “Our joining forces with one of the world’s largest streaming platforms is a very fitting team-up. We believe that combining both GMA and iQiyi’s strengths creates a formidable partnership. Congratulations to all!”
iQiyi Philippines Country Manager Sherwin Dela Cruz commented: “iQiyi is committed to bringing the best in local dramas to our local viewers across the Philippines for them to watch anytime, anywhere. iQiyi and GMA have been in discussion to join forces for the benefit of our viewers for a while, and we could not be more thrilled to finally embark on this exciting journey together. We are excited that this year alone, 12 new titles with over 1,000 catch-up episodes will be available on iQiyi. As the home of beloved Asian entertainment, iQiyi International will continue to strengthen our content offerings for our local viewership, building on our current Korean, Chinese and Anime content. This is a big milestone for us and the first of several we have for the year.”
