FOX One Stop Media Launches Interactive Video Pre-Roll Ads

HONG KONG: FOX One Stop Media (FOSM), the integrated ad sales solutions division of FOX International Channels, is adding Innovid’s iRoll formats to .FOX, its international digital ad network, allowing advertisers in Southeast Asia and the Middle East to create interactive videos.

iRoll formats will make it possible for advertisers to use interactive elements—such as games, contests entries and coupons—in their videos. Sharing capabilities will be available via a number of social networking websites. The product also includes shopping features that can transform any video player into an online store.

Through its partnership with Innovid, FOSM is the first company to introduce iRoll formats in the Asia-Pacific region. The product is available to advertisers in Southeast Asia and the Middle East exclusively through FOSM.

"FOX One Stop Media is already well-known and well-respected for powerful visual ad campaigns," said Simeon Dawes, the senior VP of FOX One Stop Media for Asia Pacific and the Middle East. "With iRoll we can now marry the visual strength of TV and video with the interactivity people expect from the web."

"FOX One Stop Media’s unmatched reach and expertise as an advertising platform make them an ideal partner for Innovid," added Zack Zigdon, co-founder and managing director for international markets at Innovid. "Together, we will be able to provide advertisers across Asia Pacific with the most immersive and engaging video advertising experience possible today."