ESS Takes Spanish La Liga Rights for Singapore

SINGAPORE: ESPN STAR Sports (ESS) has secured the live and exclusive broadcast rights for the Spanish La Liga in Singapore for the 2012-13 to 2014-15 seasons.

ESS will provide coverage across all platforms on its TV channels and online via the ESPN Player as well as through the mobile brand Mobile ESPN. An option was included in the pact to showcase select games from La Liga in 3D. The agreement spans 19 markets across Asia.

Manu Sawhney, ESS’s managing director, said, “The acquisition of Spanish La Liga underlines our commitment to football fans in Singapore as we continue providing the most compelling content to our viewers. La Liga provides the most entertaining and exciting football action and with the planned broadcast schedules for the new season, fans in Singapore will be able to watch the action in prime time. We have established a strong tradition in building top-class football properties on our networks with the reach of our networks, multiple media platforms, our continued focus towards original, localized football programming and innovative marketing campaigns and we are committed to work towards further strengthening the profile of the league in the market.”

Gerard Romy, the managing director of Mediapro, commented, “We are delighted be working with an organization that is world-renowned for quality sports broadcasting. We are pleased with their commitment to showcase La Liga across new media platforms in order to extend the profile of this great football league. We have every confidence that they will provide coverage for La Liga in an exciting and innovative manner."