E!’s Brand Refresh Hits Asia

SINGAPORE: Following on its new look in North America, E! Entertainment Television is refreshing its logo, tagline and on-air branding in Asia starting September 23.

The Pop of Culture! tagline and refreshed logo have already been rolled out in North America. Now, the all-new E! is headed across Asia. The refresh also is hitting Latin America, as well as Australia, the U.K., Italy, France, Germany, Greece, Israel, the Nordics, Africa and other markets starting later this month.

Christine Fellowes, the managing director for the Asia Pacific at Universal Networks International, commented, “E!, as an iconic brand at the epicenter of pop culture, is evolving to stay current and relevant to audiences. Having been the destination of choice for entertainment in Asia, we’re excited the next evolution of E! will offer an even more compelling brand and new and exciting programs that fascinate the pop culture fans in us.”