China’s Anhui TV Goes for Third Season of Supernanny

SHANGHAI/LONDON: Chinese satellite broadcaster Anhui TV has commissioned IPCN to produce a third season of the reality TV format Supernanny.

That show’s first two seasons originally aired on CCTV2. The new 26×35-minute run, the first broadcast on Anhui TV, will be spaced out across six months. In the series, four professional nannies help parents from across China struggling with their children's behavior. Shed Media created the original format, which first aired in 2004 on Channel 4 in the U.K.

“We are delighted to be taking Supernanny to Anhui TV,” said IPCN CEO Rebecca Yang. “Over the last two years this show has built such a loyal fan base amongst young parents born in 1980s, the days of China’s one-child family planning policy. Now the policy has been relaxed and young parents are facing unfamiliar challenges raising multiple children of their own. The show delivers consistently impressive ratings and has also recently been officially recognized by the Chinese Radio and Television Association as amongst China’s most socially influential TV shows.”