CASBAA Spotlight: HBO Asia

HONG KONG: HBO Asia, which is heading to CASBAA next week, continues to provide viewers with greater access to HBO and Cinemax original content over multiple screens via the internet.

The HBO GO online service has made its way to Asia, where it is available as a standalone service without a pay-TV subscription in Hong Kong and was recently launched as HBO GO on StarHub Go in Singapore. This service provides access to more than 1,000 hours of HBO, Cinemax and HBO Asia originals on multiple devices anywhere, anytime. “To reach out to a wider audience in Asia, including non-subscribers, HBO Asia has boosted its sampling initiative by offering the first episode of more HBO and Cinemax original programs for free via the internet on the HBO Asia website and our YouTube platform,” says Magdalene Ew, the head of marketing, creative and content at HBO Asia. The channel is also set to premiere Vinyl, the new HBO original drama from Martin Scorsese, in 2016.