Brightcove Beefs Up Asia Pacific Media Team


SINGAPORE: Video cloud-service provider Brightcove has made four new hires in the Asia Pacific in a move to bolster the company’s leadership role in the region’s broadcast, media and entertainment sectors.

The appointments are Tomer Azenkot as the general manager for Asia and head of sales for media; Radha K. Raman as the marketing director for Asia Pacific; Ben Morrell as the senior technical consultant for media in Asia; and Xavier Marle as the media account director for Asia. The team will be based in Singapore, where they’ll report to Dennis Rose, the senior VP of Brightcove Asia Pacific and Japan.

Azenkot previously served as general manager for the same region at Dalet Digital Media Systems. Before joining Brightcove, Raman was head of marketing and communications at Grass Valley. Morrell also jumps ship from Grass Valley. Meanwhile, Marle formerly worked at Verimatrix Asia Pacific as their regional pre-sales consultant.

“The deep investment Brightcove is making the broadcast industry parallels the strong demand for our solutions and services by media companies looking to deliver and monetize compelling video experiences for consumers across every type of screen,” said Rose. “Asia Pacific is a very important market for Brightcove. We are confident that the wealth of experience and expertise that we are adding to our organization will help local media companies reshape the way media content is published, consumed and monetized in this region.”