BIG CBS Love Scores Dish TV Carriage in Asia


MUMBAI: Following on the heels of a carriage deal for BIG CBS Prime, Dish TV in Asia has added the female-skewed BIG CBS Love channel to its lineup in Asia.

BIG CBS Love offers shows series as The Oprah Winfrey Show, America’s Next Top Model, Sex and the City and Rules of Engagement, alongside locally produced titles, including I Love Style and India’s Glam Diva. The women’s network joins BIG CBS Prime on the Dish TV lineup, which has a 12.5 million audience base.

Vishal Rally, the business head of BIG CBS Networks, said, “With this, we are further strengthening our alliance with Dish TV, to offer a wider audience base the best English entertainment. BIG CBS stands as the number one English entertainment network and it is our endeavor to reach this world-class programming to maximum relevant audiences.”

Salil Kapoor, the chief operating officer at Dish TV, added, “Dish TV being the pioneer and market leader in DTH industry keeps adding feathers in the cap by giving our customers the best of channels as we firmly believe ‘Content is king.’ We are proud to extend our partnership to the second channel—BIG CBS Love along with BIG CBS Prime to our 12.5 million subscribers; Dish TV will keep bringing entertainment at our customer doorsteps, we hope that our alliance will mutually benefit each other.”