Thursday, December 13, 2018
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ATF Spotlight: Nippon TV


Nippon TV returns to ATF with a variety of highlights, including The Price of Smiles, an animated fantasy series that takes place on a distant planet.

“An innocent princess of a kingdom filled with smiles confronts a young female warrior of an empire that armors itself with fake smiles,” says Cindy Chino, the company’s senior director of international business development. “They not only battle but also thrive on adversity until they are able to appreciate the subtleties of emotion.”

Nippon TV is also showcasing the scripted format Abandoned and the unscripted format When Life Gives You Money.

“Recently, we are strengthening our scripted and unscripted format sales so that we can provide opportunities for localized content that resonates even more [with] our Asian viewers,” adds Chino. “Asia has always been the most important market in exporting our content because the viewers can appreciate our Japanese casts and sense of humor.”

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