ATF Spotlight: Nippon TV


The Nippon TV format 9 Windows is a comedic and fast-paced game show-meets-talent contest celebrating ordinary people with outlandish skills.

Set in an interactive studio, each episode features nine contestants all beamed in from their homes through giant studio screens. “Our latest format that we co-produced with The Story Lab, 9 Windows was planned and developed before the COVID-19 outbreak, and we were able to produce and air the show in September 2020 under strict production regulations,” says Sayako Aoki, manager of sales and licensing for the international business development unit at Nippon TV.

Also from Nippon TV, the game show Mute it! features one simple rule: don’t make a sound. The anime TSUKIMICHI -Moonlit Fantasy- rounds out the company’s ATF slate.

“Studio-based formats that maintain a fun atmosphere and a creative structure but with cost-effective measures and manageable production styles will continue to be a trend,” notes Aoki.