ATF Spotlight: Nippon TV


Among the formats being presented by Nippon TV is Witness the Fitness, in which individuals who are blessed with superior body parts use them to reach the pinnacle of their professions and face off in original battles.

“With Japanese physical game shows gaining popularity in both the West and East, Witness the Fitness is sure to bring fun and laughter as well as nail-biting intensity to viewers of all ages,” says Shigeko “Cindy” Chino, the company’s senior director of international business development.

Nippon TV is also showcasing YES MAN Discovers the World, a game-style docu-reality show, and Block Out, which was co-developed with Red Arrow Entertainment Group. “YES MAN travels having to say nothing but ‘yes,’ leading to unexpected surprises and twists.” Chino explains. “The big attraction for Block Out, a physical game show, is its scale of studio setting and simplicity for viewers of any age to enjoy,” Chino adds.