ATF Spotlight: FOX International Channels


SINGAPORE: A key focus for FOX International Channels in Asia has been on building up its premium offerings.


The company recently launched its FOX Movies Play and STAR Chinese Movies (SCM) Play ser­vices as complements to FOX Movies Premium (FMP) and SCM in several markets, including Hong Kong, Singapore and the Philippines. “This brings to viewers a better premium-movie-channel experience and allows them to catch up with their favorite content on FMP and SCM anytime, anywhere,” says Joon Lee, the senior VP of content and communications.
The company also recently rebranded its STAR Chinese Movies 2 channel as SCM Legend. Another company highlight is the recent launch of the FOX Action Movies ser­vice in Singapore, ahead of a wider rollout to other parts of the region, “which provides viewers in that market with the world’s best premium action content.”
In terms of programming highlights, STAR World is delivering viewers across Southeast Asia the exclusive run of Asia’s Next Top Model, the first version of the hit format that is pan-regional in its scope.