Astro to Launch Home-Shopping Service in Singapore


KUALA LUMPUR: Astro Malaysia Holdings and StarHub Cable Vision have partnered to offer Go Shop, a 24/7 shopping destination available on TV, online and via mobile, in Singapore.

Beginning in November, StarHub customers will have access to product demonstrations and shopping opportunities via Go Shop. Go Shop will be available on StarHub’s Mandarin-language channel 110, online and on the Go Shop mobile app for iOS and Android users. In Singapore, Go Shop will be operated by Astro GS Shop Singapore, a wholly owned subsidiary of Astro GS Shop, which is a joint venture between Astro Retail Ventures, itself a 100-percent subsidiary of Astro and GS Home Shopping.

Dato’ Rohana Rozhan, the group CEO of Astro, said, “Since its launch in January 2015, Go Shop has been providing Malaysians the comfort and convenience of home shopping on all screens and devices. We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbors through our partnership with StarHub. Our aspiration and promise is to strive to provide compelling product and value propositions, in an entertaining and informative way.”

Tan Tong Hai, StarHub’s CEO, commented, “We are pleased to partner [with] Astro for the launch of Astro Go Shop on StarHub TV. As an info-communications company, we see synergy in creating a seamless and immersive shopping experience for our customers, while providing a trusted platform for businesses to reach out to a wider pool of customers beyond their shores. We have every confidence that Astro Go Shop will be a successful venture that appeals to both consumers and businesses.”

Grace Lee, the CEO of Astro GS Shop (AGSS), added, “We are happy to partner with StarHub, a leading consumer brand in Singapore with deep insights into customers’ media consumption and purchasing habits. We look forward to a win-win collaboration with StarHub in scaling the Go Shop customer base regionally and offering Singaporean customers a new experience with the best global products and services from Korean, Singaporean and Malaysian brands.”