Asian Food Channel to Debut New Original with Malaysian Chef


SINGAPORE: The Asian Food Channel, part of the Scripps Networks Interactive bouquet, has scheduled a new cooking program, Tea Twist, which features the Malaysian chef Nik Michael Imran.

The original six-part series will air on the channel in 12 territories. The show was produced in collaboration with Unilever Malaysia. It features the chef creating thirst-quenching recipes using Lipton Tea.

Derek Chang, the managing director of Scripps Networks Interactive Asia Pacific, said: “We are glad to have embarked on this partnership with Unilever Malaysia and look towards working on more complementary projects together in the future. Both AFC and Unilever Malaysia have long-­standing relationships with the community and we are thrilled to have the chance to provide them with original content, which stars one of their very own culinary talents. Scripps Networks Interactive looks forward to finding and cultivating more Asian talent and sharing such homegrown talent with the world. We welcome Chef Nik into the AFC family of celebrity chefs and we’re sure that we will be working closely again with him in the future.”

Victor Leow, the brand manager for food and beverages at Unilever Malaysia, added, “Everyone at Unilever Malaysia is awaiting the premiere of Tea Twist as this is our first project with the Asian Food Channel. We are very excited to work with AFC and Chef Nik to showcase how tea can be an exciting beverage. Lipton Tea is enjoyed regularly and we want to show tea drinkers and non-­tea drinkers that tea can be turned into more exciting hot or cold concoctions with just a few simple everyday ingredients such as fruits, soda or herbs like mint. Who would not want a Mojito Tea or a Sparkling Ice Tea on a hot day or an Earl Grey Ginger Milk Tea Latte on a cold rainy afternoon? It is time to inspire everyone and in line with Lipton’s bright image, we hope to inject more fun, lifestyle and inspirational elements into this program. We can’t wait to share the great taste of Lipton Tea and we hope that consumers will embrace the new and exciting recipes featured on Tea Twist.”