StarHub TV Bolsters Asian Content Lineup

StarHub TV customers can soon access a larger variety of Asian first-run dramas, sitcoms and infotainment offerings with the revamped Hub Drama First and TVB Jade.

The improved Hub Drama First is set to become the one-stop channel for the most up-to-date Asian dramas. Customers can enjoy five express titles on Hub Drama First at any one time, including titles from Hong Kong, China, Korea, Japan and Taiwan.

Previously known as TVBJ, TVB Jade is a 24-hour Cantonese channel showing dramas and sitcoms, as well as variety and infotainment programs from TVB. Customers can now access 24 hours of Cantonese entertainment and more with catch-up available. Hub Cantonese VOD will be the companion catch-up channel to TVB Jade.

In addition to these enhancements, coming September 1, Hub Drama First has been added into the Qiang Dang Yu Le Pack. Customers subscribed to the Qiang Dang Yu Le Pack can enjoy the content on Hub Drama First at no additional cost.

“The Qiang Dang Yu Le Pack lies in the heart of our content offering and provides the best of Asian entertainment to our customers,” said Lee Soo Hui, head of the content business unit at StarHub. “The enhancement of its lineup with the inclusion of Hub Drama First and the revamped TVB Jade is a result of our ongoing efforts to continue delivering a best in class viewing experience to our customers. We have beefed up Hub Drama First, our in-house on-demand channel to offer a greater variety of express titles, to meet the needs of customers who crave for more up-to-date Asian blockbusters, which can be enjoyed at their convenience. Similarly, the revamp of TVB Jade is bound to be a hit with TVB fans as they can now enjoy a 24-hour channel dedicated to showing all things TVB in its original Cantonese dialogue with programs concurrent with Hong Kong’s telecast.”