Viki Scores Slew of Malaysian Content

SAN FRANCISCO: Nearly 100 hours of programming from the catalogue of Media Prima’s Primeworks Distribution is being made available on Viki.com.

Primeworks Distribution is a division of Media Prima, Malaysia’s largest free-to-air broadcaster and distribution arm of Malaysia’s largest production company. Through the new partnership, close to 100 hours of Malaysian scripted content is headed to Viki.com. This includes I Miss You 200%, Ariana Rose, Autumn in My Heart and And the Nominees Are.

The agreement marks the first time that Viki has signed a distribution deal with a Malaysian content provider.

“We are thrilled to be partnering with Primeworks to help expose Malaysian content to the world,” said Viki’s CEO, Tammy H. Nam. “Viki is uniquely positioned to deliver exciting new entertainment that may have a hard time finding international audiences to global viewers everywhere, thanks to our fan base of 40 million monthly users and our crowd-sourced subtitling in over 200 languages.”

Datuk Kamal Khalid, the COO of group shared services of Media Prima, commented, “We are very excited to begin this collaboration with Viki as it enables us to share our shows with a whole new audience of viewers who are interested in watching something new.”