Virgin Produced Targets India

LOS ANGELES: Virgin Group's Virgin Produced arm is partnering with Cinema Capital Venture Fund and Tantrik Group to set up a Mumbai-based company that will make Bollywood films and adapt Hollywood fare for India's booming population of under-25s.

The Mumbai-based Virgin Produced India is a partnership with Los Angeles-based Tantrik Group, a media and entertainment asset management firm, and Bollywood funding outfit Cinema Capital Venture Fund, which produced and distributed recent hits like Dabangg 2 and Krrish 3.

"For the last several years, Virgin Produced has started to change the Hollywood mindset by developing a new way of doing business," said Jason Felts, founder and CEO of Virgin Produced. "We know how to reach a younger demographic. And we are going to take our unique and successful business model and expand it in Bollywood and throughout India."

"At Virgin, we try to infuse everything we do—whether it's in the music, travel, or telecommunications industry—with a sense of entrepreneurialism, innovation and fun," added Richard Branson, founder of Virgin Group. "Virgin Produced brought those qualities to the entertainment industry, and now with the launch of Virgin Produced India, we're bringing them to one of the world's youngest and fastest-growing audiences."