Celestial Signs VOD Deal with Taiwan Mobile

HONG KONG: Celestial Pictures has licensed the rights for the Shaw Brothers’ titles to be added to Taiwan Mobile’s transactional video-on-demand service.

Under the terms of the agreement, films such as Come Drink with Me, The New One-Armed Swordsman and Have Sword Will Travel join the myVideo OTT service from Taiwan Mobile. The selection will be refreshed and expanded regularly with titles from the Shaw Brothers library.

“We are delighted to join forces with Taiwan Mobile, the leading mobile entertainment provider, and to introduce Celestial’s Shaw Brothers Film Library to its subscribers,” said Kristen Tong, the head of business and legal affairs of Celestial Pictures. “Taiwan is a mature market with a high penetration of smartphones, and a rapidly increasing number of 3G users. We are thrilled to enter a market with such tremendous growth potential for data intensive applications, and I am sure this move of making classic movies available on demand will be well received here.”