Motorvision TV Rolling Out Across Asia

MUNICH/SINGAPORE: Multi Channels Asia (MCA) has secured a trio of launches for the German automotive-themed channel Motorvision TV, which is rolling out in Malaysia, Mongolia and Sri Lanka in September.

Asia Broadcasting Network is set to carry the channel in Malaysia. In Mongolia, carriage has been secured with Sky C&C. Sky in Sri Lanka has also added the channel to its lineup.

Motorvision TV features programming dedicated to cars and motoring. The channel is part of the Motorvision Group. MCA acts as a distributor for the service, which is expected to launch in several more Asian countries in the coming months.

“In Asia there are over 450 million pay TV subscription homes and more than half of the pay TV subscribers worldwide live in Asia,” said Raimund Köhler, the managing director of Motorvision TV.
 “With pay TV growing strongly in Asia, it is important for Motorvision TV to be present in this dynamic region and through our partnership with MCA, the fact that we are able to start broadcasting in three territories is absolutely sensational.” 


“Each of these deals underscore the value in a multi-channel universe of a clear and differentiated programming proposition like Motorvision TV as well as the popularity of the car and motoring genre,” added Gregg Creevey, the managing director of MCA.
 
“It’s been a few short months since we launched Motorvision TV in Asia and we are seeing a rollout of launches that have exceeded even our most bullish expectations.”