STAR China Partners with Investment Firm

SHANGHAI: STAR China Media, co-owned by News Corporation, is partnering with the Shanghai-based Puji Capital in a joint venture to invest in and develop international content for the STAR platform in China.

STAR China Media, co-owned by News Corp. and China Media Capital, operates the Xing Kong Mandarin-language entertainment channel in China, as well as Xing Kong International and Channel [V] Mainland China. Its new JV, Puji Star Media, "will invest in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea…tailored for the local Chinese viewers."

“Puji’s vast experience in value creation for shareholders coupled with their strong international media network and platforms allows us to be well positioned to the tremendous opportunity that lies ahead for us in the China media market," said Tian Ming, CEO of STAR China.

Michael Chien and Jotaro Nonaka, managing partners of Puji Capital, added, “We are honored to partner with Tian Ming and his team who has turned STAR TV to a profitable company within a short time with his creativity and solid understanding to capture the passion of Chinese viewers and its commercial value. STAR China is a very distinctive TV platform that enjoys many content and distribution advantages over its competitors for China market. We believe that Puji Star Media will provide a very unique ‘One Stop Gateway’ for those who wish to optimize and maximize their business through STAR TV’s vast coverage in the China market.”