India’s TEN Golf to Feature Golf Channel Brand Block

NEW DELHI: TEN Golf, a 24-hour golf channel based in India, has entered into a licensing agreement with NBCUniversal International Television Distribution for the exclusive basic cable rights in India for original programming from the Golf Channel in the U.S.

Under the agreement, TEN Golf will offer more than 400 hours of golf programming as a Golf Channel branded block across a range of genres, including entertainment, news and analysis, instruction and travel. TEN Golf will also air golf events such as the PGA Championship, the Senior PGA Championship, the Ryder Cup, the European Tour and WGC HSBC Champions Tournament.

Atul Pande, the CEO of TEN Sports, said: "We are proud to announce this landmark content deal with NBCUniversal. This deal underscores our commitment to deliver high quality golf programming for our viewers in India and the sub continent. It will offer unmatched and pioneering golf entertainment to audiences in India and across the Indian subcontinent. We are entering into content deals with leading golf rights holders in the near term, providing the viewers with the very best of top quality golf content and a viewing experience like never before.’’

Pande added, “TEN Golf is working with all the major stakeholders in golf, including events partners, sponsors and golf courses and golf clubs across the sub-continent to create a formidable golf platform.”