TV4 Hires Head of Format Acquisitions

STOCKHOLM: Catherine Wiernik is the new head of format acquisitions at TV4 in Sweden, where her focus will be on finding and adapting new major international formats for the group. 

Wiernik will be responsible for dealing with international format distribution and production companies from around the world. Her analyses and insights will help shape TV4’s commissioning strategy in regard to international formats. She reports to TV4’s head of commissioning, Fredrik Arefalk. 

Arefalk commented: "This new initiative will strengthen the TV4 Group’s presence in the international market. Cathrine has accumulated a fantastic international network of contacts over many years, and we are delighted that she will be able to devote all her time to the international market in her new role."

Added Wiernik: "As international formats have an ever-growing impact on TV scheduling, it is also essential to be more pro-active in the international format market. Competition is intense; everyone is pulling at the same ideas, and we want to be a major player in the arena. Expert knowledge of formats will ensure that we become a smarter, more spot-on, commissioner, thereby creating the potential for programmes to become ratings successes."