TV-Loonland Names UK Consultant for Little Princess

LONDON, November
15: TV-Loonland has appointed Kirsty Guthrie as the U.K. sales and licensing
consultant for its new pre-school brand Little Princess, produced by The Illuminated Film Company.

"I'm delighted to
have been appointed by Loonland to develop the licensing and merchandising
program for Little Princess,”
say Guthrie, who has worked in the licensing industry for more than 11 years,
leaving her position at Universal Studios to set up KJG Ltd just over a year
ago. “This little character has already won the hearts of potential licensees
and retailers alike. We're looking forward to acting on this and building a
successful merchandising program."

Guthrie will pick
up the reigns from Start Licensing's Ian Downes who is strategy consultant on Little
Princess, which is based on the
international best-selling books written by Tony Ross.

TV-Loonland handles
international distribution of Little Princess,
which has already been sold into over 85 countries worldwide and
networks including: UK's FIVE, ABC Australia, ATV Hong Kong and M-Net in South
Africa have already confirmed they will pick up the second season.