TV Globo Shows 30-Percent Growth

SÃO PAULO: TV Globo Internacional saw a 30-percent growth in its premium subscribers base through DIRECTV in Latin America in March, compared to the same period last year.

The largest growth of subscription base came from Argentina and Venezuela. During the Carnival period in March, the Brazilian channel offered a seven-day free preview, granting subscribers access to films, telenovelas and mini-series, among other programs.

The channel, launched in 1999, has more than 570,000 premium subscribers around the world, airing in 115 countries.