Turner Takes Hasbro Titles for Euro, Mideast Markets

LONDON: Turner Broadcasting has picked up the rights for four properties from Hasbro Studios, including Transformers Prime, for the U.K., Spain, Sweden, Norway, Denmark and the Middle East.

The agreement, which also covers The Adventures of Chuck and Friends, Pound Puppies and My Little Pony, will start in summer 2011. Turner Broadcasting will carry the series on Cartoon Network, Boomerang and Cartoonito in select European markets, as well as on Cartoon Network Arabic in the Middle East and Boing in Spain.

Michael Carrington, chief content officer at Turner Broadcasting, said, "We’re thrilled to partner with Hasbro on this exciting deal which brings a raft of new content to our network in a number of key markets. These shows are fantastic legacy brands which have been brought to life for new audiences and they are a welcome addition to our channel line-up."

Stephen Davis, president of Hasbro Studios, added, "Turner’s strong suite of channels will be an ideal home for our new animated series in Europe—all re-invented, re-imagined and re-ignited from our stable of well-known brands. The strong reception around the world for our branded shows underscores our team’s success in developing content that resonates with audiences internationally. We are thrilled to be working with Turner to make our shows available to audiences throughout these key territories."