Turner Sells Female-Targeted Website

LOS ANGELES: Online entertainment publisher BuzzMedia has acquired the female-skewing celebrity and lifestyle website The Frisky from Turner Broadcasting System.

Launched in 2008, The Frisky delivers entertainment, celebrity, fashion and women’s lifestyle content to more than 2 million average monthly readers. At BuzzMedia, it joins a portfolio that includes Celebuzz, JustJared, Buzznet, Concrete Loop, Stereogum, TheSuperficial, SocialiteLife and GoFugYourself.

“As with other BuzzMedia brands, The Frisky has a trusted voice that millions have invited into their daily lives,” said Doug Rohrer, BuzzMedia’s chief revenue officer. “Its users chase the intelligence, maturity and humor of its content, and this connection serves as the foundation for the high engagement and influence that are the core of BuzzMedia’s work.”