TRACE Sports HD Heads to Thailand

HONG KONG: TRACE Sports HD is launching on TrueVisions, Thailand’s leading cable and satellite TV provider, on November 1.

TRACE Sports HD will be offered as part of TrueVisions’ Silver and Platinum package. The channel is now available in HD to all distributors across the Asia-Pacific region via AsiaSat 5 and provides behind-the-game information and news on favorite sports heroes, as well as lifestyle and entertainment programs.

TRACE Sports HD is broadcast in English with subtitles in Thai, Chinese and Korean, and made available to cable, DTH, broadband and mobile platforms across Asia, the Middle East and Australasia.

James Ross, the CEO of Lightning International and the representative for TRACE Sports HD in the Asia-Pacific region, said, “We are really excited about TRACE Sports HD’s launch in Thailand and particularly with such a widely-watched operator as TrueVisions. We hope that as demand and distribution for TRACE Sports HD grows, we will be able to incorporate more and more programming featuring sports celebrities from the Asia-Pacific region.”