Toy Deals Inked on PopPixie

LORETO: Rainbow S.p.A. has signed up new licensees throughout Southern Europe for PopPixie, which made its broadcast debut of France 3’s Mon Ludo this fall.

Giochi Preziosi signed deals for toys in Italy, Spain and Greece. In Italy, GA Ombrelli will introduce Pixiefield umbrellas to the market. Hachette has taken the publishing rights in France. In Spain, a home-entertainment agreement, covering VOD, DVD and Blue-ray was firmed up with Big Picture, while in Portugal a DVD deal was signed with Lusomundo.

The 52×13-minute PopPixie features the fairies introduced in the second season of the Rainbow sister series Winx Club.