Todobebe Expands to English-Language TV

MIAMI, July 13: Todobebe, the producers of the
Spanish-language Todobebe TV show about
pregnancy and parenting that airs on Telemundo in the U.S., are working with
branded entertainment and product placement specialists Branded Pictures and
AIM Productions to develop an English-language version of the series.

"As a company we have always been dedicated to bringing
the best content, voices and fun to families around the world," says
Gillian Sandler, the chairman and CEO of Todobebe. "Moms and dads from all
cultures and walks of life share the celebration and learning that comes with
having a new baby in the family.”

The English-language version is being developed with
executive producer Steven Marrs of Branded Pictures, and Joyce Phillips and
Patti Ganguzza of AIM Productions. "The popularity of celebrity
pregnancies, and the increasing focus on children's shows reinforces the market
need for programming that combines great entertainment, education and
information related to the parenting lifestyle," says Marrs, the CEO of
Branded Pictures. "This type of program is long overdue in the market for
both advertisers and the audience that it will serve."

Ganguzza, the president of AIM Productions, added,
"Todobebe is an exciting company with a proven format for broadcast TV and
the content has such a broad appeal that the move to general market just made
sense.”