TLC Heads to Latin America

SILVER SPRING: Discovery Networks International is launching Travel & Living Channel (TLC) in Latin America, set to go live on November 1 in 38 countries across the region.

Formerly Discovery Travel & Living, TLC will reach 26 million subscribers in Latin America. The channel will feature a new logo, updated on-air look and revamped programming slate. Among the shows to be featured in the launch lineup are Brew Masters, centered on the owner of Dogfish Head Brewery; Earthtripping, which follows Survivor: Africa winner Ethan Zohn as he travels the world while being environmentally friendly; and Cake Boss, featuring renowned cake artist Buddy Valastro. Also on the grid, MasterChef Australia gives budding chefs an opportunity to develop their cooking skills. Cupcake Wars is a competition between the country’s top cupcake bakers. My Big Fat Gypsy Wedding looks at the lives of Gypsies and travellers in Britain today.

Latin America marks the latest in a global rollout for TLC, which is currently available to 80 million subscribers in more than 30 international markets.

“Over the years, viewers have identified Travel & Living Channel (TLC) as the travel channel par excellence,” said Enrique R. Martínez, the president and managing director of Discovery Networks Latin America/U.S. Hispanic. “To reaffirm this positioning, we set out to increase the volume of content devoted to this genre, expand content dedicated to the culinary world, and introduce a new space focusing on some of the world’s most eccentric personalities. We are confident that our viewers and business partners will appreciate the evolution of the TLC image and our new productions, which, in addition to refreshing the channel’s content, allow us to air high-quality, original programs that have attained outstanding audience ratings in the United States and Europe.”