TLC Grows European Presence

SILVER SPRING: Discovery Networks International (DNI) continues the international rollout of TLC with new launches in Poland, Bulgaria, Serbia and Slovenia.

The female-targeted channel now reaches 29 markets across Europe, Asia and Latin America. In the U.S., TLC reaches more than 99 million homes and currently ranks in the top 10 networks in all key female demographics. TLC made its international debut on March 4 in Norway. The channel was launched across 20 Asia-Pacific markets on September 1. On October 1, TLC HD will debut in Colombia, becoming the fourth market in Latin America to offer TLC HD. The launches in Poland, Bulgaria, Serbia and Slovenia are also set for October 1.

“Expanding the reach of TLC in these high-growth European markets is an important milestone in our global rollout of the channel,” said Mark Hollinger, the president and CEO of DNI. “With TLC now available in 29 markets across Europe, Asia and Latin America, we are well positioned to reach 75 markets and 100 million households in 2011, making TLC the most widely distributed female-targeted entertainment lifestyle channel brand in pay TV. Ultimately, TLC will be a strong complement to Discovery Channel in our global brand portfolio, providing our distribution and advertising partners with an unprecedented offering of quality content for female audiences.”