Thumb Wrestling Federation

TV Kids Weekly,
June 10, 2008

ORIGIN: Based on an original concept by Larry
Schwarz, the CEO and founder of Animation Collective.

DISTRIBUTOR: Animation Collective represents the
series worldwide, excluding Latin America, which is handled by Televix Entertainment.

CREATOR: Larry Schwarz

TV SHOW: There are four seasons (100 minutes
each) available of the short-form live-action series. The seasons are comprised
of primarily 3:30-minute matches, and also include one-minute gags and
11-minute championship bouts.

“I wanted to
come up with something for mobile phones,” says Schwarz on how he came up with
the idea for the series. “And then Adina Pitt, who was the acquisitions head at
Nick (and now is at Cartoon Network) was in our office for another meeting and
saw us working on the thumb stuff and she said, I’ve got to have this show! It
was an easy pitch. We sold it to her for Nicktoons before we had anything else.”

SYNOPSIS: A long time ago, when wrestlers wore
speedos and had back hair, the thumb-wrestling ring was once a place of heroic
deeds, of fair competition, of honor. All was well, until an upstart named
Senator Skull led a revolt that split the Thumb Wrestling Federation in two.

In this
live-action comedy Senator Skull and the evil Sinistras will stop at nothing to
defeat the Mighty Dexteras, take over the Thumb Wrestling Federation, and
perhaps the world!

With
larger-than-life personalities, thumb-on-thumb contact, wild wrestler bios and
two out-of-control commentators, each match brings the battle between good and
evil to life.

EXECUTIVE
PRODUCER: Larry
Schwarz

TV SALES: YTV in Canada, CBBC in the U.K.,
Cartoon Network Asia

MAJOR TOY
LICENSEES: Spin Master,
Sambro and Techno Source. Merchandise includes collectible thumb masks of all
of the wrestlers, a card game, a thumb wrestling ring and an electronic thumb
wrestling game.

OTHER
PRODUCTS: A full line
of apparel including t-shirts, fleece, boxers, separates and pajamas. Also
socks, hats, gloves, scarves, publishing, sticker books and stickers, plush,
greeting cards, calendars, gift wrap and tags.

STRATEGY
FOR ROLLOUT: Animation
Collective is planning to begin the rollout of merchandise based on the series
eight to 12 months after it has launched in a given territory and has built up
a significant fan base. In the U.K., for example, the show launched on CBBC
last fall and products are due to hit retail this summer. Additional products
will hit store shelves throughout 2008 and into the early part of 2009.

Al Ovadia
& Associates is the global licensing agent, with sub-agents in various
territories, including The Licensing Shop in Canada and Bulldog in the U.K.