The Style Network Expands Reach

LAS VEGAS: As NATPE kicks off in Las Vegas, Comcast International Media Group (CIMG) has announced further European launches for The Style Network, which now reaches more than 10 million homes.

The network, targeting women 18 to 49 with its "relatable and inspiring" lifestye fare, has expanded to OTE’s basic package in Greece; Dogan’s basic package in Turkey on the DTH D-Smart platform; Cyprus Telecommunication Authority’s pay-TV platform Cytavisio; the extended basic package on Lithuanian’s largest telephony/broadband operator, Teo-Lithuania; and the Portuguese pay-TV operator Sonaecom.

"The Style Network is rapidly becoming one of the fastest-growing networks and lifestyle-driven brands globally," said Brad Wald, the managing director for Europe, the Middle East and Africa at CIMG. "We’re delighted that the network has been so well received by international audiences in all territories and look forward to debuting our latest series Ruby and Running In Heels later this year."