The History Channel Expands to Benelux

NEW YORK/LONDON/AMSTERDAM, April 5: The History Channel is
slated to launch in Benelux in the second quarter of this year, following its
recent Scandinavian rollout.

The History Channel UK, a joint venture of A&E
Television Networks (AETN) and BSkyB, has
reached an agreement with Chellomedia’s
Digital Media Centre (DMC) to transmit the signal for The History Channel from
its facility in Amsterdam to the Benelux as well as to Scandinavia. In
addition, Chellomedia will act as a distribution representative for The History
Channel in the Benelux for pay TV platforms.

A separate agreement has been reached with UPC to launch the
channel in the Netherlands in the second quarter. The History Channel in
Benelux will be operated by The History Channel UK, and will offer a separate
schedule from the British service.
Additional carriage agreements in Benelux will be announced in the
upcoming months.

“2007 is proving to be a significant year as we have made
major strides in expanding the European footprint of The History Channel with
Scandinavia and Benelux,” said Sean Cohan, the VP of international at AETN. “We
are looking forward to offering viewers in Benelux our award-winning content
across platforms—via mobile, broadband and VOD. We also look forward to
securing additional distribution for The History Channel throughout the region
and to introducing our other channel brands, The History Channel HD, The
Biography Channel, Crime & Investigation Network into Benelux in the near
future.”