The Adrenaline Project Receives Go-Ahead for Second Season

TORONTO, April 4: Corus
Entertainment has greenlit a second season of the reality series The
Adrenaline Project for YTV, with Survivor’s challenge
producer, Alan Bishop, joining the teen show.

Created by marblemedia
partners Matt Hornburg and Mark Bishop, the second season of the series will
see a new tournament-style format in which contestants compete throughout all
26 episodes to win the championship title.

Alan Bishop’s role on The
Adrenaline Project will be to
develop new mental and physical challenges to maximize the “adrenaline rush.”
He has served as challenge producer on both Survivor and The Amazing Race.

Slated for launch
immediately prior to the season-two premiere this fall, the show’s website is
also receiving an overhaul that includes new games emulating the redesigned
tournament-style of the show and web-exclusive video content. The site recently
received financial support from the Bell Broadcast and New Media Fund.

“We’ve received thousands
of emails from tweens and teens who love the show or want to be part of it,”
said Hornburg, who executive produces the show. “With Alan on board we’re going
to give them an even more action-packed season to watch and to play, chock-full
of great play and increased drama.

“We’re delighted to be
working with the team at marblemedia on this second season of The Adrenaline
Project,” said Jocelyn Hamilton,
the VP of content for Corus Kids Television. “With the addition of Alan Bishop
to this second season, YTV is looking forward to bringing its viewers even more
fresh and adrenaline-seeking content to its Get Real block of programming.”

—By Ned Berke