TF1 Bolsters Gaming Portfolio

PARIS: TF1 is taking full control of SPS, which operates the EurosportBET.com betting platform, and is partnering with Française des Jeux for a dedicating gaming section on its website.

TF1 already holds 50 percent of SPS though its Eurosport subsidiary. It is now acquiring the remaining 50-percent interest from investment fund Serendipity, giving it 100-percent control of EurosportBET.com, which launched its first betting platform in the U.K. last year.

The three-year partnership with Française des Jeux, a leading provider of lottery games and sports betting products, meanwhile, will create a dedicated gaming area on the TF1.fr website. The section will be operated by Française des Jeux and will feature lottery games, sports betting and poker, as well as TF1 content and forecasts and tips from the channel’s top personalities. The French broadcaster also notes that the pact provides for the sponsorship of short-form content highlighting key sporting events, including the World Cup.