Televisa Internacional

November 20, 2009 World Screen

Arturo Casares 

Director of Sales, China

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What have been some of Televisa’s top-selling titles in Asia?
 Among the top-selling titles are Dumb Girls don’t go to Heaven (format) and Dear Enemy (finished product).


What are your top properties for ATF ?
  1. Don’t mess with the Angel
  2. Dear Enemy
  3. Down with the Beautiful
  4. Dear to Dream
 
Why will these appeal to buyers in Asia? 
The above mentioned titles are appealing to buyers in Asia because the themes go well with Asian values and they have had very good reception in every market we have sold them including the US.
  
What are some of the trends you are seeing in Asia Pacific?
I think after the crisis and not yet out of it completely, I would say that the trend is to be on stand-by trying to figure out where the new trend will go.
 
Are you focusing on novelas, or other types of titles from your catalogue?
For now, we are focusing mainly on Telenovelas for this market.
 
What kinds of novelas are in demand in Asia?
 There is always a niche for every kind of Telenovela.
 
What are your overall expectations for the ATF?
 Among the expectations is to see sales going up with Asia coming out of the crisis.